MY PHILOSOPHY

Ideas start with conversation, and I see my role leading creative strategy as the conversation starter. How can we push ourselves and our teammates to think differently when it comes to brand storytelling? Start a different conversation.

​

I’ve always been creative which made editing and copywriting a natural start to my career. And that evolution has enabled me to be hands on with every aspect of brand storytelling for some amazing companies. It’s my responsibility to tie creative together. I’m a great balance of “left brain” and “right brain” and help cross-functional teams understand how branding drives business.

Whether it’s producing content for television commercials, revamping the website, or modernizing social, it’s imperative to tell a cohesive story that is impactful to the consumer and makes them want to go in the store or go online to make a purchase.